PLR stands for Private Label Rights. PLR products come in the form of articles, graphics, e-books, videos, and autoresponders, to name a few.
Private Label Rights means that you are buying content that has been created by someone else to use for your own purpose. The research on the topic has already been done for you, and you can put the work immediately to use. Depending how you want to use the content, you may choose to rewrite it a bit, and add in your own ideas and flair (just to give it more of your personality).
So why do people use PLR then?
There are many reasons, but the main three are:
It saves you time
If you buy quality PLR, you can save yourself the time of having to do the research on a topic. The research will already be done for you, and you can either choose to use it as is, or to make some minor changes. Minor changes may include rewriting parts of the content and adding in your own thoughts and voice. Despite this, using PLR will still save you more time than having to write it all from scratch by yourself.
It saves you money
Purchasing PLR can be much less expensive. Instead of having to hire ghostwriters, graphic designers, and copywriters, you can buy PLR. In fact, to have one 400-word article written by someone else, you are looking at at least $5 (and often they’re not that good at that price!). If you luck out, it will be written well with no spelling or grammatical errors, but personal experience has shown that that is not often the case.
You can always hire some top-notch ghostwriters who charge $20+/page. Their prices often increase as their demand also increases. The cost of hiring people to do graphics for you can also add up very quickly!
It saves you many hassles
You can either create content by yourself, or you can hire someone (outsource) to do it for you. Either way, it can be a hassle. This is even more true if you don’t yet have a team of people that you can outsource to. As well, you may not be in the financial position to outsource (yet). By buying PLR, you don’t have to worry about any of this. Everything is already created for you; you just have to put it into use.
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For those topics that you cannot find on my PLR site, I recommend the following: