So, here’s the question on a lot of people’s minds. Membership sites are a great way to build residual income, but how the heck do you attract new members?
There are plenty of ways to market your membership site and Ron Douglas and Alice Seba have some pretty unique easy-to-implement techniques to share in the Member Site Live training (registration starts at noon EST Thursday, April 28/2016), but here are some ideas that you can use right now to make your membership offer enticing
#1: What are the Benefits?
Clearly illustrate the benefits of the continuity program. Yes, the features of your product, membership, or service are important, but when asking them to sign up for ongoing payments, you really need to let them know the benefits. For example: save time, save money, excel at a skill, ease stress, have more stamina, etc.
#2: Give Low-Cost Trials to Get More People to Buy
Even if your subscription offer can be cancelled at anytime, people are often weary of getting hooked into a subscription of something they’re unsure of. You can offer a free or a very low-cost trial to try it out. For example, Ron and Alice offer a $1 10-day trial to their Elite Writer’s Lab program.
#3: Offer a Satisfaction Guarantee
A guarantee can go a long way into instilling more confidence for your prospects to want to buy from you. In the case of membership sites where you are delivering digital content, there are minimal costs per member that offering a 30-day money back guarantee, for example, is easy enough to do.
#4: Let Them Cancel Anytime
In addition to giving them a guarantee, make sure they know they can cancel anytime. If you feel your offer requires a time commitment (ex. 6 mo. contract on services or coaching), it’s up to you, but in most cases there is no reason to make people feel tied to a subscription. They will more likely give it a try if they know they can get out easily. Then you just wow them with your content, so they’ll stay.
#5: Get Your Customers to Promote
Set up an affiliate program that your customers are aware of. Yes, you’ll be recruiting website owners to your affiliate program, but make sure it’s also accessible by everyday people who enjoy your products and not just affiliate marketers.
Make the concept of the affiliate program easy for your non-internet marketing members to understand – it’s simply a referral program where they can refer family and friends. Make it attractive by telling them they can earn enough cash to pay for their monthly membership, or even more.
These are just a few ideas to get you going.
For more real information on creating your own membership site, here is where you can do that.
If you plan to start your own membership site, you will also get the following Bonuses inside the “Bonus” section of JV Zoo after your purchase:
$100 PLR Voucher: You get a $100 PLR voucher for Alice’s done-for-you PLR content on her websites. (Voucher expires July 31/2016)
Niche Market Research Tools: To help you identify the right niche, you will get a niche research guide, checklist and workbook to make your work much easier. (personal use)
Video Sales Letter (VSL) Script: Video is proven to convert more prospects into customers and you’ll get a script to help you make your own VSLs. (personal use)
The Keys to Membership Site Success: Here’s an interview and full transcripts with membership site guru, Ryan Lee. This interview shows what it really takes to generate dependable income from a membership site. (personal use)