I am writing this post in response to a recent question I received from a subscriber of my https://www.BuyHealthPLR.com website. Thank you for emailing me with your question. Here it is:
I get your emails and offers, but I don’t understand how this works..
I am going to answer it here, as I feel that this is a common question. I had the exact same question when I first started working online. PLR is short for Private Label Rights.
I looked up Private Label Rights on Wikipedia, and this is part of the definition that it provides: “Private-label products or services, also known as “phantom brands”, are typically those manufactured or provided by one company for offer under another company’s brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting.”
“For example, Richelieu Foods is a private-label company producing frozen pizza, salad dressing, marinades, and condiments for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam’s Club, Hannaford Brothers Co., BJ’s Wholesale Club (Earth’s Pride brand) and Shaw’s Supermarkets (Culinary Circle brand).”
It makes business sense for a company such as Sam’s Club (named above) to use the services and specialty equipment that Richelieu Foods can offer them. Again from Wikipedia: “Several corporations source products from specialized contract manufacturers or contract packagers, which may or may not own their brands, because establishing their own production facilities would require substantial investments in equipment, human resources, and patents.”
As you can see, the term Private Label Rights (or PLR) can be extended to content creation. A PLR seller (such as https://www.BuyHealthPLR.com) produces content. You could consider this the “phantom brand.” However, when you purchase content that I have produced, you are receiving a license that gives you permission to use the content under your personal/business name or brand. To create this content or to hire your own ghostwriters, would take substantial resources in the form of money, time, and people to do the job.
The other main rule that PLR providers have in common is that you cannot buy the PLR, and then resell it as PLR (UNLESS you have purchased special rights to do so). A lot of people do not understand this. Let me try to give you an example. If you buy one of my PLR books, such as the “Dealing with Difficult People” PLR pack, you are buying the rights to brand it with your own name. You can edit it, if you want. You can add your own thoughts into it. You can take excerpts out of it, and use them as tweets. You can sell the book (with your name or pen name on it) on your website, or at a medical conference to your customers. You can take the book apart, and use parts of it on your own blog. That is just the tip of the iceberg of how you could use it. You can basically do whatever you want with it, within the license terms. What you cannot do, however, is sell it as PLR. That means that you cannot start up your own PLR website, and add my content onto it to sell it as PLR. Nor could you try to sell it online at Fiverr as PLR, etc. That would be illegal. That goes for most PLR sites.
As you can see, you can use a PLR product in so many ways, that if you make some subtle changes to it (including the ecover and name of the book), you really don’t have to worry that other people are also buying the same content. In fact, many of the successful people I know online use PLR all the time to speed up their content creation.
I have a list of some ecover creators that I have purchased and use here (you’ll have to scroll through).
In addition, here are a number of other posts that discuss the use of PLR more:
Have more questions? Comment below or send me a private message.