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You are here: Home / Marketing / Changing the name of your website

Changing the name of your website

December 9, 2012 By Kim P.

pixabayWWWHave you ever wished that you had named your website something else?  It may be that when you began your online presence, you had envisioned something else with your website, and now the name of your website doesn’t quite fit with the direction you are heading.

In my case, you can reach my PLR website through Buy-PLR-Products.com(the original domain name), but my website is evolving to become BuyHealthPLR.com, upon the advice of a trusted mentor.   You can watch my Vlog #2 below to find out more, or you can continue to read below.

Initially, when I had picked Buy-PLR-Products.com as a name, I was considering SEO optimization.  It was a good term that I found using Google Keywords, however only the hyphenated .com version was available.  I bought that domain name a few years ago, and never started really doing anything with it until the start of 2012.

Now, I’ve realized that the hyphens can be kind of “bulky” when telling people the name of my website.  i.e.  “This is Kim of Buy-dash-PLR-dash-Products.com.  As well, the domain name does not truly reflect that my site is devoted to health and wellness PLR.

So when it was first suggested to me that I should change my domain name, my first concern was that I not lose the links and the customers who have come to know my site as Buy-PLR-Products.com.  So, the answer to this was to park the new domain name, BuyHealthPLR.com.  Now whether customers type in Buy-PLR-Products.com or BuyHealthPLR.com, both domains take you to the same site.  Try it for yourself, if you’ve never done this before.

The other important concern I had was that I did not want to disrupt any of my affiliate links, so I continue to run Amember off of Buy-PLR-Products.com, and that will not change.  In other words, if I changed my Amember licence to the new domain name, it would mean that it would mess up past referring affiliates, and I was not prepared to do this to my affiliates.  After all, if it was not for them, many of you would never have found me.  🙂

In the interest of time, I will end this post here.  However,  in my next post, I will show you the easy steps to park a domain or add-on domain name. That way, if you want to change your domain/website name, you too can do it.  It’s not too late!

What about you?  Have you ever wanted or needed to change the name of your website to reflect better what it’s about?

 

Comments

  1. Lisa says

    December 14, 2012 at 4:51 pm

    Kim that’s a great idea! You really have to consider whether you want a brandable name or an SEO name or a mix of both if you can. It usually depends on what the purpose of your site is. Most times you have to be creative anyway because most great domain are gone, gone, gone (or cost a fortune)!
    Lisa recently posted…Day 15 Vlog Challenge – High Impact ActivitiesMy Profile

    • Kim P. says

      December 14, 2012 at 6:38 pm

      Yes, so far the name change has been good! It’s so much easier to say!

  2. Minna Bryant says

    December 15, 2012 at 8:58 pm

    Kim, good thinking as well to consider the affiliates as you move to a domain more in line with what you do.

    The main domain could actually be good as the “behind the scenes” hub for all your active PLR sites if you plan on building more. That way you’re only managing the one site when it comes to payments, products, etc.
    Minna Bryant recently posted…Freelancer.com – Profiles and Bids Review Part 2My Profile

    • Kim P. says

      December 15, 2012 at 11:40 pm

      That’s exactly what I was thinking, Minna! Then I should not have to buy a new license from Amember for each new domain name too. I know that there are other marketers who also do this. 🙂

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My name is Kim Phoenix. I started working online in 2009. However, I can't even call most of that time working, as I was just trying to figure out all the terminology! Read more....

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